Lotus has achieved a remarkable feat by winning two Red Dot Awards in Product Design for its ground-breaking hyper electric vehicles: the Eletre, a hyper-SUV, and the Emeya, a hyper-GT.
The prestigious Red Dot Awards: Product Design is recognized globally as one of the most significant creative competitions, celebrating exceptional design quality based on four key principles: aesthetic appeal, functionality, smart solutions, and innovation.
A jury of 39 esteemed design experts praised both vehicles for integrating Lotus’ rich 76-year heritage in British sports car design and engineering into new automotive segments. The Eletre and Emeya represent a new class of hyper lifestyle electric vehicles, merging Lotus' renowned dynamic performance with top-tier refinement, advanced technology, and superior comfort. This blend allows Lotus to offer electric cars that are not only exhilarating to drive but also versatile and practical for everyday use.
