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Hendy News

Hendy Group renews headline sponsorship of AFC Bournemouth for fifth season

Hendy Group renews headline sponsorship of AFC Bournemouth for fifth season
2 min read Published 23 Oct 24

  • Hendy will support one of the Group’s key local Premier League clubs in 2024/25

  • Fifth consecutive season of involvement strengthens Hendy Group’s connection with Bournemouth community

  • Hendy Group celebrates 165th birthday in 2024

Hendy Group has renewed its partnership with AFC Bournemouth for the 2024/2025 football season, supporting a wide range of the Club’s public-facing initiatives. In cooperation with Jaguar Land Rover, Hendy becomes ‘Headline Sponsor’ of the Cherries for the fifth consecutive year.

This investment will support a programme of activity that encompasses AFC Bournemouth’s digital media content, including the popular ‘Moment of the Match’ series promoted through multiple social media channels.

As part of the deal, Hendy will also provide the club’s media team with transport to all away league and cup games.

Andy Grant, Head of Brand Performance for Jaguar Land Rover at Hendy Group, commented: “A key part of our strategy is to foster strong ties with local communities, and we’re proud to support a major football club that shares that same ethos. We know this investment makes a real difference in helping AFC Bournemouth engage with thousands of people across the South East, and we look forward to connecting with many more Cherries fans throughout the new season.”

Rob Mitchell, Commercial Director at AFC Bournemouth, said: “We’re delighted to continue our partnership with Hendy Group, and we have a long-standing relationship with the local firm. We’ve really enjoyed our activations with them and look forward to continuing to work together across the 2024/25 season.”