2024 marks NISMO’s 40th anniversary – and with 30 years of influence in Europe to back it, the NISMO name is making a triumphant return to the continent. It’s not long until customers can start to order the Ariya NISMO, the first fully electric NISMO model in the market.
Sophisticated, stylish and sporty – the Ariya NISMO has certainly got people talking!
The Divisional Vice President of Marketing and Sales of Nissan Europe, Mayra González, celebrated the return. She said:
“NISMO is back in Europe! We are bringing this exciting brand back into our market with a new and refreshed model. As we push forward the electrification of our line-up, it’s essential that we continue to offer elite and exciting models to customers and NISMO enthusiasts as well.
“Ariya NISMO strikes the perfect balance of the immediate response and acceleration of an all-electric car with the mechanical fine-tuning of a sports car, resulting in an outstanding car for day-to-day driving. With its striking design and stance, get ready to stand out from the crowd!”
The look of a winner
Embodying the true essence of Nissan’s performance through its dynamism, agility and charisma, the Ariya NISMO continues to build on the iconic NISMO brand. The model has kept the Japanese-inspired design while taking driving to new levels of excitement, building on the success of its sibling, the 87kWh Ariya e-4ORCE.
With sharp lines and sporty exterior details and engineering, the Ariya NISMO drives remarkably smoothly and gets the extra exhilarating boost from the racetrack. And with its fluid, aerodynamic performance, drag is significantly reduced and generates bigger downforce when travelling at increased speed.
The performance of a champion
In addition to its impressive design and thrilling performance, the Ariya NISMO EV crossover also comes with a host of upgraded equipment along with NISMO tuning, allowing this exceptional vehicle to deliver acceleration that’s powerful but easy to handle. When strapped in and ready to go, drivers will feel a continuous G-feel and linear acceleration even when travelling at fast speeds. Its high performance is down to a tuned VDC, high grip tyres and Nissan’s innovative e-4ORCE system, which provides improved power and torque distribution to the wheels.
For a vehicle that handles and corners like a motorsports model, the NISMO fulfils the brief! The tuned e-4ORCE optimises the performance of the NISMO’s front and rear systems, enabling exceptional traction in all weather types and doesn’t compromise on the sports car precision. And with the finely tuned brake pads, stopping power is efficient and reliable at all times whatever the weather!
The feel of a race car
The NISMO’s interior space has undergone a thorough design process to create a luxurious and exclusive feel. The sophisticated, black-based interior and spicy red accents are enhanced by the specially designed NISMO seats, that remind you of Formula E cars. And brilliant grip and fit ensures comfort for all.
Watch this space!
Want to stand out from the crowd and showcase the best of the electric era? The Ariya NISMO is the vehicle to look out for! Keep your eyes peeled for more updates that are coming later in the year.
Can’t wait that long? Not to worry! Nissan Formula E drivers, engineers and fans are preparing for a thrilling season finale at the London E-Prix, where visitors from around the globe will get the chance to see the Ariya NISMO make its debut in Europe.
Innovative electric technology is at the forefront of Formula E pioneering, and the Nissan Ariya NISMO exemplifies just that. For the same trackside exhilaration and thrill as you take to regular roads, the Ariya NISMO delivers a driving experience like never before.
It’s on its way, and Hendy Nissan are ready!
